Safetyhub for Farmers
Defining the product aim
I worked alongside the client to understand their aims, starting by mapping out the current offline processes of a risk assessment with the client. Through this process we decided to focus on the owners of farms who worked with two or fewer employees – an area where proportionally more accidents take place.
Contextual research and Agile development
I conducted research with farmers involving several contextual interviews in rural locations around England and Wales. This helped inform the understanding of the users needs and behaviour – required to refine the concept. I developed a prototype which was then used as a stimulus for further telephone interviews.
I worked alongside an agile development team, we developed an MVP to understand the potential of an online product aimed at farmers. I worked alongside developers and architects to define the product with minimal deliverables, relying on an early prototype and sketches to create the final interface.
The final product was a tool which allowed farmers to answer a set of questions specific to their individual farm, generated by a decision tree. They receive an assessment, tasks to tick off online and videos and help content for their tailored list of tasks.
The live site: NFU Mutual Safetyhub