Personalising the BBC
Facilitating designs across teams
I ran workshops with groups of designers and product owners to understand their individual needs. Working with designers I facilitated design sessions to ensure designers from each part of the BBC had a say in the final design.
I also worked with architects, product owners and data scientist to define the logic of how the BBC used user's data to create more personalised, relevant experiences.
Engaging stakeholders with different needs
Involving a vast network of stakeholders in the progress of these patterns required frequent and clear communication through a variety of means; presentations, workshop activities, prototype demos. Spelling out the users needs in novel ways such as creating short videos helped engage stakeholders. Involving teams in requirement gathering, research and design sprints helped to get them to understand our problems and share in solving them.
Mixed research methods
To understand what personalisation and participation opportunities users would want when they interact with the BBC required a variety of research methods. I ran research projects to understand users current behaviours with a diary study as well as a focus group to probe deeper into how users interact with content recommendations provided by the BBC and other digital services.
When testing prototypes, finding out the users preferences and tastes in advance allowed me to tailor prototypes to each participant to get valid insights into the interactions with personalised experiences – we found out early on that using dummy data confuses and invalidates any research findings.
We tackled the problem of how users wanted information on locations important to them with various fidelities of prototypes. We created each prototypes as stimuli to answer specific gaps in our knowledge. Guerrilla testing helped answer how users wanted to save and find their locations while a fully coded prototype, tested in a lab setting, helped answer how information about locations may be surfaced across BBC products.
In the wild…
The patterns I created are defined on the BBC GEL site for other designers in the BBC to refer to and are used throughout the BBC's sites.