The brief was to design a product that collected more data (tags, rights information, location etc.) on the content when it's uploaded without slowing journalists down, which might result in them abandoning the app altogether. To understand the users motivations and needs I spent time speaking to journalists, correspondents, editors and producers. A service design approach helped to make sure changes to the app fitted in with the BBC news ecosystem.
Testing quickly with correspondents
After understanding some issues users had with the app, I quickly created some rough, click-throughs prototypes showing different possibilities as stimuli in conversations with journalists to understand the implications of any changes and understand their needs better.
Using the voice of the user
Ultimately using the voice of well-known journalists and correspondents pursuaded a web of stakeholders that changes were needed in several tools across the workflow and not just the app itself.